17.05.12
Bet you didn’t know that the volcano in front of the Mirage will become known as the world’s largest cowboy campfire for the next week and a half, or that Mandalay Bay is being transformed into “Cowboyville.”
Or that if you wear cowboy boots, you can get into Madame Tussauds Las Vegas for half price through Dec. 10.
Even MGM Grand ’s famed Studio 54 nightclub is getting a western makeover and will become “Saloon 54” for 10 days.
It’s all the result of the Wrangler National Finals Rodeo coming to town.
And be sure to keep the “Wrangler” brand name in the title, pardner, because corporate sponsorships, marketing deals and western-themed special events have transformed the rodeo from just the sport’s final competition of the year into a celebration of all things western, drawing as many people without rodeo tickets to town as people with them.
“The reason NFR is so successful is that we have all these different hotel properties involved and they activate around it,” said Dale Eeles, vice president of corporate marketing for Las Vegas Events, the city’s special-events coordinator, which partners with the Las Vegas Convention and Visitors Authority .
Source: VEGAS INC