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Rightsleeve makes branded merchandise, so holiday gifts are an especially important way to promote the brand, Mr. Graham says. This year, the company designed a scarf, custom-woven with the company's logo, and delivered it to clients personally or by courier. In addition to the scarf, clients will receive a second gift, a glass water bottle filled with candy canes, at Rightsleeve's holiday open house. The event is another way to thank clients, Mr. Graham explains.
“There's probably 150 people coming. We're going to have a caricature artist on site, we've got a photographer, open bar, food,” he said. “We really want to make sure that if clients are coming to the office, because they're taking time out of their day, that they're rewarded and they get fed and they have a real, feel-good time.”
At this time of year, small and medium-sized companies are looking for ways to say “thank you.” But whether you've got the budget for an elaborate holiday plan or are hoping to do a lot with very little, you can show your appreciation by infusing some extra care into your gift-giving.
Source: Globe and Mail